Rouse Lawyers has acted for Survey Dynamix since it was founded in 2016 by Alasdair Boyd and Alex Romanov.
Survey Dynamix is a customer feedback platform that integrates seamlessly with the world’s leading contact centers and customer experience (CX) systems. The Survey Dynamix intuitive, web-based interface lets CX teams quickly create and conduct personalized customer surveys that deliver immediate insights.
Survey Dynamix conducted more than 38 million surveys in the 12 months preceding the sale for brands that include AIG, Allergan, Blucora, Coca-Cola, HelloFresh, Pfizer, Shipt, and Xerox.
The acquisition enhances VHT’s Mindful industry-leading customer callback capabilities by adding real-time customer surveys to its suite of CX services.
Rouse Lawyers represented Survey Dynamix throughout the entire transaction, including negotiation of the share purchase agreement and both founders’ employment agreements.
View the press release
We were pleased to receive the following testimonial in this transaction:
“Rouse Lawyers have been supporting our SAAS business since we began in 2016. They have always been incredibly responsive, professional and supportive throughout our company’s growth.
Last year we took our business to market to explore M&A options and agreed to sell 100% of our company to a US based company. It was at this point that we really got to see what an invaluable and amazing crew they have! With very little notice they jumped in as a key member of our acquisition team helping guide and support us throughout the process. The acquirer wanted to complete due diligence in just 1 month and what a month it was!
If you haven’t yet experienced an acquisition, let me tell you what you want from your legal team: steadfastness, can-do attitude, professionalism… of course Rouse has all that but more importantly they showed strength, experience and confidence in the face of legal and accounting firms 10x their number (the acquirer is a large US investment firm) trying to get every legal “win” they can. This provided my co-founder and I with a great sense of calm amidst the most tumultuous time of our lives. I have absolutely no hesitation to recommend the Rouse team to any organisation embarking on a similar journey to ourselves.”
– Alasdair Boyd, director of Survey Dynamix